The Search Engine Optimization or the natural referencing aims to improve your search engine positioning (Google, Bing or Orange…) in order to increase the visibility of your website and consequently its traffic. According to Harris Interactive « 79% of French use often or from time to time search engines to look for informations when purchasing », that’s why it is essential to have a SEO strategy for your video on demand platform. 1) Write contents [...]
The abbreviation VOD stands for Video On Demand. This service available on different platforms allows to view audiovisual content via Internet from a computer, smartphone, tablet or television. The first VOD offer was launched in 2003 by France Telecom and TPS . Then, the number of offers has increased. Acronyms have made their appearance in this field and must be deepened for a better understanding of the market. OTT, SVOD, DTR, EST, AVOD, so many fuzzy terms that can leave [...]
Interview of Hugo Massa, communication manager at Tënk , first SVoD platform dedicated to independent documentaries. 1) What is Tënk and what does it mean ? Tenk comes from the Wolof, the most spoken language in Senegal which means « tell me your thought ». We are from Ardeche, precisely from the village of Lussas that many people know for the « Etats généraux of the documentary film » that occur every year in August and with [...]
Outbuster, an on demand cinema platform available on all screens since 15 june 2015, trust Kaemo to create its new ecommerce VOD and SVOD platform. Initiated by Etienne Metras who previously worked fo MyTF1VOD, this new services is a virtual cinema where you can watch first broadcast movie in France.
Did you know that holidays are very appropriate to increase your video sales online? We are at the beginning of the summer season, we want to give you some tips that you can use to attract new customers with an effective strategy to grow your sales during this period. But how does it work when you sell VOD / SVOD? Here find 7 ideas that you can easily set up to stimulate sales during your vacation : 1) Thank your biggest fans Emailing is a very good marketing tool [...]
I’m quite sure you have multiple social networks and at least a blog. Find out 3 easy different ways to develop your video sales by utilizing social media: 1. Set up flash sales: share limited reduction coupons with your fans on Facebook - Create reductions for special events . For example : a promotional code on a romantic movie for Valentine’s day or a reduction on several product catalogs for the sales period to your Facebook fans. - You can also draw your [...]